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Pete Crawford

AI Product Development & GTM Management Professional | Startup Ecosystem Expert & Advisor

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Current Projects

May 2026–Present

Designed & Developed Literacy Grant WayfinderTechnical Program Managerat Exordium Web Development

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Led the product strategy and engineering of a custom 'Wayfinder' grant finder matching California school districts with funding. Collaborated with business leaders to model decision-making criteria, designed the database schema, and built the recommendation engine utilizing serverless technologies.

December 2025–Present

Designed & Developed Greenfield PLEDGE PlatformTechnical Program Managerat Exordium Web Development

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Provided technical direction and full-stack development to build the PLEDGE learning platform. Translated educational business requirements into a modern web architecture using Next.js and Firebase, implementing multi-tenant authentication, dynamic styling, and optimized asset pipelines.

September 2025–Present

Designed & Developed Alloquy: AI Career Portfolio PlatformTechnical Program Managerat Exordium Web Development

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Conceived, designed, and engineered Alloquy, a dynamic AI-powered career portfolio platform that transforms static resumes into interactive, verified professional narratives. Integrated LLMs (Gemini API) to automate profile optimization, generation of tailored resumes, and contextual Q&A, increasing user engagement and search visibility.

Patents & Inventions
3 Patents

📜 US 11666875
Granted
Issued June 6, 2023

Patent: Secure portable, on-demand, microfluidic mixing and dispensing deviceCo-Inventorat Altopa Inc

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Patent No. US 11666875. A dispensing device, comprising a plurality of microfluidic pumps, microfluidic valves, and a microfluidic mixer chip, for receiving and mixing microfluidic amounts of a plurality of fluids having differing viscosities, is disclosed. The device includes a plurality of pathways for moving fluids from associated reservoirs to the microfluidic mixer chip. A mix controller controls the microfluidic pumps and valves so that the fluids, having different viscosities, can be accurately mixed at specified microfluidic amounts or volumes according to a specified microfluidic recipe, and the microfluidic mixture dispensed from the device. The device can be in communication with a software application implemented on a mobile compute device, such as a smartphone, and receive instructions for implementing the specified microfluidic recipe from the software application such that the operation of device components is at the direction of the software application executed on the mobile compute device.

📜 Patent
Provisional
Provisional Filed July 2022

Patent Application for Regulated Digital Marketplace PlatformHead of Product & Software Engineeringat Cannecht

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United States patent application detailing systems and methods for a specialized digital marketplace connecting regulated industry operators with verified professional service providers. It outlines matching algorithms, scheduling tools, and contract management workflows tailored to compliance-heavy sectors like cannabis.

📜 US 10857316
Granted
Issued December 8, 2020

Patent: Personal vaporizerCo-Inventorat Stoned Free LLC

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Patent No. US 10857316. A vaporizer pen for heating and vaporizing a liquid product that is ingested by a user has an outer hollow tube with a proximal end and a distal end and an inner hollow tube within the outer hollow tube having a proximal end and a distal end. The inner tube defines a chamber inside. A mouthpiece abuts the proximal end of the outer hollow tube and an atomizing chamber is positioned within the outer hollow tube and abuts the distal end of the inner hollow tube. A porous stone has a proximal stone end and a distal stone end and is configured to retain the liquid product. The porous stone is positioned within the hollow inner tube and the distal stone end is in contact with the atomizing chamber. A heating element is in communication with the atomizing chamber and is constructed of a ceramic material.

Other Roles & Achievements

July–September 2026

Redesigned Greenfield Learning PD & Consulting SiteTechnical Program Managerat Exordium Web Development

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Redesigned and migrated the corporate consulting site. Guided SEO strategy and performance optimizations, executing a responsive front-end restructure that significantly improved page speed and user conversion rates.

June–August 2026

Redesigned Eos Learning Digital PlatformTechnical Program Managerat Exordium Web Development

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Consulted on technical requirements and deployed the digital expansion platform for Eos Learning in Canada. Structured responsive layouts to support accessible learning tools for students and educators.

March 2019

SaaS Client Implementation Workflow ExpertiseVP of Professional Servicesat Flourish Software

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Demonstrated expertise in SaaS client implementation workflows, as evidenced by the linked document outlining the process. The document provides a technical overview, suggesting a role in technical configuration and review within the Accelo platform.

October 2018–April 2020

VP of Professional Services at Flourish SoftwareVP of Professional Servicesat Flourish Software

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Scaled global service delivery and customer success for a seed-to-sale SaaS platform in a highly regulated market. Built and led a 12-person team to drive high-velocity onboarding, executing 100+ enterprise deployments and reducing average implementation time from 30+ days to under 10.

January 2018

Essential Oil Supply Chain Workflow: Design to DistributionVice President of Supply Chainat Altopa

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Designed and implemented an essential oil supply chain workflow, covering design, production, testing, and distribution. This streamlined process aims to enhance efficiency and ensure quality control throughout the supply chain. The project likely resulted in improved product delivery and customer satisfaction.

September 2017

Validated Cannabis Product Offering Through Market AnalysisVice President of Supply Chainat Altopa

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Conducted an in-depth competitive analysis and commissioned an independent market study of nearly 1,500 US cannabis users. This research provided critical insights into evolving consumer trends and unmet needs, conclusively validating Altopa's product offering as highly attractive across all user segments.

August 2017

Designed Master Lot Record Product & Data FlowVice President of Supply Chainat Altopa

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Developed a detailed Master Lot Record (MLR) product and data flow system for dry goods, integrating raw material compliance, manufacturing processes, and inventory tracking. This robust workflow ensures comprehensive data capture, product traceability, and quality assurance from formulation to distribution, establishing critical control points for data entry and exchange.

June 2016–June 2020

Managing Member + Inventor at OrevapeManaging Member + Inventorat Orevape

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Invented and patented a no-leak vape delivery system engineered to reduce waste and improve reliability. Led a 4-year R&D and patenting initiative, developing a differentiated, earth-friendly hardware approach positioned to disrupt the market.

March 2016–July 2018

Vice President of Supply Chain at AltopaVice President of Supply Chainat Altopa

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Led national supply chain strategy for a patented microfluidics IoT device and companion mobile application. Played a key role in product management and industrial design, contributing to multiple awarded patents and guiding the product from concept to launch.

November 2015–October 2019

Principal Systems Architect & Regulatory Consultant at MotagyPrincipal Systems Architect & Regulatory Consultantat Motagy

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Provided consulting and fractional ops leadership for cannabis-sector clients, specializing in systems design, regulatory compliance, and go-to-market execution. Led operational reorgs for top regional brands and designed a custom hemp commodities trading platform. (No longer operating)

April 2014–November 2015

Director of Operations & Systems Architecture at Lunchbox AlchemyDirector of Operations & Systems Architectureat Lunchbox Alchemy

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Recruited to lead and scale one of Oregon’s most awarded cannabis edibles and extracts companies, overseeing strategy across finance, logistics, product, and technical infrastructure. Drove 300%+ growth in gross revenue over 18 months and scaled product SKUs from 3 to 30+.

December 2012–March 2014

Manager, Windows & Virtualization Team at Holland America LineManager, Windows & Virtualization Teamat Holland America Line

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Led a 15-member team responsible for enterprise virtualization and Windows infrastructure across 21 cruise ships and global data centers. Directed modernization of shipboard tech infrastructure and executed a full-stack infrastructure transition, driving increased resilience and lower TCO.

September 2011–September 2012

Director of Support and Network Operations / NetOps Engineer at Ingeniux CorporationDirector of Support and Network Operations / NetOps Engineerat Ingeniux Corporation

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Served as operational leader for cross-trained Network Operations and Support teams, managing SLAs, knowledgebase, monitoring, and issue escalation. Handled all aspects of the company’s hosted SaaS offering, consistently exceeding 99.9% uptime.

May 2008–September 2011

IT Director + Network Engineer at Total Living Choices, Inc (now About Health)IT Director + Network Engineerat Total Living Choices, Inc (now About Healthcare)

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Drove comprehensive coordination and implementation of all technology products and platforms in alignment with customer needs. Provided support for existing systems and developed & deployed new technical solutions, serving as the main point-of-contact for strategy development and project management.

    Pete Crawford | AI Product Development & GTM Manag...