Pete Crawford

Technical Product Architect•Exordium Web Development

Led the product strategy and engineering of a custom 'Wayfinder' grant finder matching California school districts with funding. Collaborated with business leaders to model decision-making criteria, designed the database schema, and built the recommendation engine utilizing serverless technologies.

Technical Product Architect•Exordium Web Development

Provided technical direction and full-stack development to build the PLEDGE learning platform. Translated educational business requirements into a modern web architecture using Next.js and Firebase, implementing multi-tenant authentication, dynamic styling, and optimized asset pipelines.

Founder & Principal Architect•Alloquy

Conceived, designed, and engineered Alloquy, a dynamic AI-powered career portfolio platform that transforms static resumes into interactive, verified professional narratives. Integrated LLMs (Gemini API) to automate profile optimization, generation of tailored resumes, and contextual Q&A, increasing user engagement and search visibility.

Founder & Principal Architect•VNCHR

Architected and launched VNCHR, an AI-powered co-pilot assisting startup founders. Designed and implemented personalized workflow generators, resource/perk allocation models, and a centralized accelerator discovery engine using serverless APIs, providing actionable milestones for early-stage entrepreneurs.

Technical Product Architect•Exordium Web Development

Redesigned and migrated the corporate consulting site. Guided SEO strategy and performance optimizations, executing a responsive front-end restructure that significantly improved page speed and user conversion rates.

Technical Product Architect•Exordium Web Development

Consulted on technical requirements and deployed the digital expansion platform for Eos Learning in Canada. Structured responsive layouts to support accessible learning tools for over 230,000 students and 26,000 educators.

Technical Product Architect•Exordium Web Development

Formulated the technical strategy and developed a secure health benefits portal. Partnered with the founders to establish product requirements, designed a compliant serverless data model, and integrated Next.js, Firebase, and Gemini AI for automated benefits parsing and analytics.

Technical Product Architect•Exordium Web Development

Guided the technical planning and application development to launch the MVP of an instructional analytics platform. Designed the database structure, structured classroom feedback workflows, and delivered a dashboard providing teachers with real-time performance insights.

Founder & CEO•Cannecht

Designed and developed Cannecht, a digital marketplace aimed at revolutionizing how cannabis operators secure service contracts. This comprehensive strategy outlines the platform's core problem-solving approach, customer targeting, and revenue model, designed to eliminate inefficiencies in provider selection. The initiative is set to modernize lead generation and project execution within the cannabis industry.

VP of Professional Services•Flourish Software

Demonstrated expertise in SaaS client implementation workflows, as evidenced by the linked document outlining the process. The document provides a technical overview, suggesting a role in technical configuration and review within the Accelo platform.

Flourish Software

Scaled global service delivery and customer success for a seed-to-sale SaaS platform in a highly regulated market. Built and led a 12-person team to drive high-velocity onboarding, executing 100+ enterprise deployments and reducing average implementation time from 30+ days to under 10.

Technical Supply Chain Operations Director•Altopa

Designed and implemented an essential oil supply chain workflow, covering design, production, testing, and distribution. This streamlined process aims to enhance efficiency and ensure quality control throughout the supply chain. The project likely resulted in improved product delivery and customer satisfaction.

Technical Supply Chain Operations Director•Altopa

Conducted an in-depth competitive analysis and commissioned an independent market study of nearly 1,500 US cannabis users. This research provided critical insights into evolving consumer trends and unmet needs, conclusively validating Altopa's product offering as highly attractive across all user segments.

Technical Supply Chain Operations Director•Altopa

Developed a detailed Master Lot Record (MLR) product and data flow system for dry goods, integrating raw material compliance, manufacturing processes, and inventory tracking. This robust workflow ensures comprehensive data capture, product traceability, and quality assurance from formulation to distribution, establishing critical control points for data entry and exchange.

Orevape

Invented and patented a no-leak vape delivery system engineered to reduce waste and improve reliability. Led a 4-year R&D and patenting initiative, developing a differentiated, earth-friendly hardware approach positioned to disrupt the market.

Founder/CEO•Motagy

Provided consulting and fractional ops leadership for cannabis-sector clients, specializing in systems design, regulatory compliance, and go-to-market execution. Led operational reorgs for top regional brands and designed a custom hemp commodities trading platform. (No longer operating)

Lunchbox Alchemy

Recruited to lead and scale one of Oregon’s most awarded cannabis edibles and extracts companies, overseeing strategy across finance, logistics, product, and technical infrastructure. Drove 300%+ growth in gross revenue over 18 months and scaled product SKUs from 3 to 30+.

Holland America Line

Led a 15-member team responsible for enterprise virtualization and Windows infrastructure across 21 cruise ships and global data centers. Directed modernization of shipboard tech infrastructure and executed a full-stack infrastructure transition, driving increased resilience and lower TCO.

Ingeniux Corporation

Served as operational leader for cross-trained Network Operations and Support teams, managing SLAs, knowledgebase, monitoring, and issue escalation. Handled all aspects of the company’s hosted SaaS offering, consistently exceeding 99.9% uptime.

Total Living Choices, Inc (now About Healthcare)

Drove comprehensive coordination and implementation of all technology products and platforms in alignment with customer needs. Provided support for existing systems and developed & deployed new technical solutions, serving as the main point-of-contact for strategy development and project management.